//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of services marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An evaluation of performance a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand community
1
Brand management
1
Consumer behaviour
1
Customer engagement
1
Customer engagement behavior
1
Customer engagement emotion
1
Customer integration
1
Emotion
1
Gamification
1
Konsumentenverhalten
1
Kundenintegration
1
Markenführung
1
Netnography
1
Relationship marketing
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Garry, Tony
1
Harwood, Tracy
1
Published in...
All
The journal of services marketing
Journal of marketing management : MM
3
Journal of Services Marketing
2
Journal of consumer behaviour : an international research review
2
The journal of business & industrial marketing
2
International studies of management and organization
1
Journal of Electronic Commerce in Organizations (JECO)
1
Journal of Service Management
1
Journal of Service Theory and Practice
1
Journal of customer behaviour
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of service management
1
Marketing intelligence & planning
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
New Developments in Online Marketing
1
The business of gamification : a critical analysis
1
Value construction in the creative economy : negotiating innovation and transformation
1
Virtual worlds and e-commerce : technologies and applications for building customer relationships
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->