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New product development
Hart, Susan - In: The marketing book, (pp. 314-336). 2016
Persistent link: https://www.econbiz.de/10011471693
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New product development
Hart, Susan - In: The marketing book, (pp. 314-341). 2003
Persistent link: https://www.econbiz.de/10001725162
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Marketing theory
O'Malley, Lisa; Lichrou, Maria - In: The marketing book, (pp. 37-52). 2016
Persistent link: https://www.econbiz.de/10011471627
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Relationship marketing
O'Malley, Lisa; Tynan, Caroline - In: The marketing book, (pp. 32-52). 2003
Persistent link: https://www.econbiz.de/10001725080