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Devising a research model to examine adoption of mobile payments : an extension of UTAUT2
Slade, Emma L.; Williams, Michael D.; Dwivedi, Yogesh Kumar - In: The marketing review 14 (2014) 3, pp. 311-336
Persistent link: https://www.econbiz.de/10011444929
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Conceptualising the role of innovation : attributes for examining consumer adoption of mobile innovations
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar; … - In: The marketing review 14 (2014) 4, pp. 407-430
Persistent link: https://www.econbiz.de/10011445016
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Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Rana, … - In: The marketing review 15 (2015) 2, pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
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Exploring multichannel design : strategy and consumer behaviour
Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Kumar, Vinod - In: The marketing review 16 (2016) 3, pp. 235-263
Persistent link: https://www.econbiz.de/10011596987
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Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter; Dutta, Shantanu; Dwivedi, … - In: The marketing review 17 (2017) 4, pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
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Risk, privacy and security concerns in digital retail
Marriott, Hannah R.; Williams, Michael D.; Dwivedi, … - In: The marketing review 17 (2017) 3, pp. 337-365
Persistent link: https://www.econbiz.de/10011853834