//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing review"
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
6
Konsumentenverhalten
6
Mobile communications
4
Mobilkommunikation
4
Innovation adoption
3
Innovationsakzeptanz
3
Adoption
2
Mobile Business
2
Mobile business
2
Advertisement
1
Advertising effects
1
Bank
1
Channel preferences
1
Channel selection criteria
1
Conceptual framework
1
Construct review
1
Consumer acceptance
1
Data protection
1
Data security
1
Datenschutz
1
Datensicherheit
1
Dienstleistungsqualität
1
Digital retail
1
Digitalisierung
1
Digitization
1
Direct marketing
1
Direktmarketing
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Banking
1
Electronic Commerce
1
Electronic banking
1
Electronic money
1
Elektronisches Geld
1
Extension
1
ICT
1
India
1
Indian context
1
Indien
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Bang, Nguyen
4
Melewar, T. C.
3
Sarkar, Abhigyan
3
Shareef, Mahmud Akhter
3
Williams, Michael D.
3
Datta, Biplab
2
Dubey, Ashish
2
Gupta, Devashish Das
2
Jayawardhena, Chanaka
2
Rana, Nripendra P.
2
Shobeiri, Saeed
2
Simkin, Lyndon
2
Adams, Melinda K.
1
Agrawal, Shivan
1
Al-Hajla, Ali Homaid
1
Ali, Azrin
1
Alkibay, Sanem
1
Altıntaş, Murat Hakan
1
Andronikidis, Andreas
1
Annamalai, Balamurugan
1
Arun Kumar Tarofder
1
Bajpai, Naval
1
Balaji, M. S.
1
Banerjee, Madhurjya
1
Baron, Steve
1
Bawa, Anupam
1
Billore, Aditya
1
Brencis, Ainars
1
Broderick, Amanda J.
1
Buchwald, Markus
1
Chahal, Hardeep
1
Chaudhuri, Himadri Roy
1
Cheah, Isaac
1
Chen, Chien-Hung
1
Cheung, Lily
1
Choudhury, Nanda
1
Connon, Neil G.
1
Costa, João Vidigal
1
Das, Gopal
1
more ...
less ...
Published in...
All
The marketing review
Journal of retailing and consumer services
19
Journal of business research : JBR
18
ERIM report series research in management
8
International journal of Indian culture and business management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
Psychology & marketing
5
Information systems management
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Devising a research model to examine adoption of mobile payments : an extension of UTAUT2
Slade, Emma L.
;
Williams, Michael D.
;
Dwivedi, Yogesh Kumar
- In:
The marketing review
14
(
2014
)
3
,
pp. 311-336
Persistent link: https://www.econbiz.de/10011444929
Saved in:
2
Conceptualising the role of innovation : attributes for examining consumer adoption of mobile innovations
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
; …
- In:
The marketing review
14
(
2014
)
4
,
pp. 407-430
Persistent link: https://www.econbiz.de/10011445016
Saved in:
3
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
4
Exploring multichannel design : strategy and consumer behaviour
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
- In:
The marketing review
16
(
2016
)
3
,
pp. 235-263
Persistent link: https://www.econbiz.de/10011596987
Saved in:
5
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
6
Risk, privacy and security concerns in digital retail
Marriott, Hannah R.
;
Williams, Michael D.
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 337-365
Persistent link: https://www.econbiz.de/10011853834
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->