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~isPartOf:"The marketing review"
~subject:"Innovation"
~type:"article"
~type_genre:"Case study"
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Innovation and new product development : Sky+, a mini case study
Cameron, Philip
- In:
The marketing review
7
(
2007
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003621495
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