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Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra; Ang, Rodolfo P.; Sy-changco, Joseph A. - In: The marketing review 9 (2009) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
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Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra; Ang, Rodolfo P.; Sy-changco, Joseph A. - In: The marketing review 9 (2009) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10009853147
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e-WOM : review and a new conceptualisation
Agarwal, Ridhi; Singh, Ramendra - In: The marketing review 18 (2018) 3/4, pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
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Does my structural model represent the real phenomenon? : a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices
Singh, Ramendra - In: The marketing review 9 (2009) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10003883385
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Does my structural model represent the real phenomenon? : a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices
Singh, Ramendra - In: The marketing review 9 (2009) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10009853158
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To blow one's trumpet or not? a case study of a coaching institute in the educational services industry
Singh, Ramendra; Sinha, Alok Kumar; Sharma, Akhil - In: The marketing review 11 (2011) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10009233527
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To blow one's trumpet or not? a case study of a coaching institute in the educational services industry
Singh, Ramendra; Sinha, Alok Kumar; Sharma, Akhil - In: The marketing review 11 (2011) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10009853190