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~isPartOf:"The multinational enterprise in transition : selected readings and essays"
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The multinational enterprise in transition : selected readings and essays
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Annual Conference on marketing management
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European Journal of Marketing
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Michigan International Business Studies, Bureau of Business Research, Graduate School of Business Administration, the University of Michigan
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World marketing : a multinational approach
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International advertising principles and strategies
Miracle, Gordon E.
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The multinational enterprise in transition : selected …
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(pp. 174-186)
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1972
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