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~isPartOf:"The psychology of consumer and social influence : theory and research"
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The psychology of consumer and social influence : theory and research
Journal of business research : JBR
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Consumer response to brand failures
Raju, Sekar
- In:
The psychology of consumer and social influence : …
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(pp. 65-98)
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2016
Persistent link: https://www.econbiz.de/10011588989
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