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Reputation: Realizing Value from the Corporate Image
Fombrun, Charles J.; Goldsmith, Ronald E. - In: The service industries journal 17 (1997) 2, pp. 354-355
Persistent link: https://www.econbiz.de/10007306782
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Internal Marketing: Your Company's Next Stage of Growth
Cahill, Dennis J.; Goldsmith, Ronald E. - In: The service industries journal 16 (1996) 3, pp. 416-417
Persistent link: https://www.econbiz.de/10007327794
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Squeezing a New Service into a Crowded Market
Cahill, Dennis J.; Goldsmith, Ronald E. - In: The service industries journal 16 (1996) 3, pp. 416
Persistent link: https://www.econbiz.de/10007327795
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BOOKS REVIEWED - State of the Art Marketing Research
Blankenship, A.B.; Breen, George Edward; Goldsmith, … - In: The service industries journal 18 (1998) 4, pp. 176
Persistent link: https://www.econbiz.de/10007348794
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The Focus Group Research Handbook
Edmunds, Holly; Goldsmith, Ronald E. - In: The service industries journal 20 (2000) 3, pp. 214
Persistent link: https://www.econbiz.de/10006280601
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Books Reviewed - Why We Buy: The Science of Shopping
Underhill, Paco; Goldsmith, Ronald E. - In: The service industries journal 20 (2000) 2, pp. 161-162
Persistent link: https://www.econbiz.de/10006287312