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Corporate brand image in retail banking : development and validation of a scale
Bravo, Rafael
;
Montaner, Teresa
;
Pina, Jose M.
- In:
The service industries journal
30
(
2010
)
7/8
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10003996856
Saved in:
2
Corporate brand image in retail banking: development and validation of a scale
Bravo, Rafael
;
Montaner, Teresa
;
Pina, Jose
- In:
The service industries journal
30
(
2010
)
8
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10008421138
Saved in:
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