STĂNCIOIU, Aurelia-Felicia; BOTOŞ, Andreea; ORZAN, Mihai - In: Theoretical and Applied Economics XVIII(2013) (2013) 6(583), pp. 7-34
situation of the destination’s resources and the lack of their communication, on the one hand, and the distinction between the …, respectively, the communication ones. In this context, in the authors’ opinion, in aid of a positioning strategy as accurate as … possible – starting point in the integrated marketing communication strategy, a radiography of the tourism resources, their …