In present, the economic development is a key preoccupation of the policy makers and general public; the attention is focused not only to the economic growth, but to the ways of the development towards sustainable development. In the last time, considerable efforts have gone into work on...

By means of enterprisers’ complex efforts to be oriented towards and take permanent steps to customers’ benefits, relational marketing actually and essentially argues rendering customers loyal by the persuasive qualities of the products supplied, the conditions they are offered in, and a...

In the marketing area, planning might be defined as an anticipation process of those changes that affect the market and as an elaboration process of the corresponding action means. It will result in a marketing plan, which might be tactical (short-term period), spread on a period of time that...

The material is presenting, under an adequate structure, an analysis of the environment of Romania. The starting point of the study is given by the natural conditions, influenced by the geographic location of Romania on the globe, evidencing the main characteristics (relief, hydrographic basin,...

The European Union countries have different rates of economic development, therefore, in the European process of policy making for regional development, having as goal the unique convergence at European levels, one must take into account the stages covered by every country, especially the newly...

The conflict has always been present among people. It arises at the level of human relationships and has a specific form of expression, according to its evolutionary stage. Because of the fact that people are part of an organization, they bring the conflict with themselves. Any attempt of...

Privatization has become a truly global process which varies significantly from one country to another. The real test for the privatization experts is to take into account not only the international best practice but also the local cultural and economic conditions. In the field of public...