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The Correlation between the Conceptual System of the Political Economy and that of the Accountancy – a Solution for Reducing the Risks Connected to the Administration Activities in...

BĂLUŢĂ, Aurelian Virgil - In: Theoretical and Applied Economics XVIII(2011) (2011) 7(560), pp. 155-164

Some mistakes of big financial institutions caused the crise from 2008: the correlation for a long term balance in …

Persistent link: https://www.econbiz.de/10009191035

Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia

STĂNCIOIU, Aurelia-Felicia; BOTOŞ, Andreea; ORZAN, Mihai - In: Theoretical and Applied Economics XVIII(2013) (2013) 6(583), pp. 7-34

The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a complex process. In the marketing activity of...

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ETHICAL ISSUES IN MARKETING REGARDING THE INTEGRATION OF ROMANIA IN THE ECONOMICAL AND SOCIAL STRUCTURES OF EUROPEAN UNION

Stoian, Mirela; Rădulescu, Anca Elena - In: Theoretical and Applied Economics 11(516)(supplement)(vol2) (2007) 11(516)(supplement)(vol2), pp. 61-64

. Ethical issues in distribution involve relationships among producers and intermediaries. Promotion can create ethical issues …

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Importance of Partnership and Cooperation for Territorial Development

VAŇOVÁ, Anna; BORSEKOVÁ, Kamila; FORET, Miroslav - In: Theoretical and Applied Economics 10(551) (2010) 10(551), pp. 73-82

activities. Through marketing methods and tools, especially marketing research, market segmentation and marketing promotion is …

Persistent link: https://www.econbiz.de/10008670488

Public Relations as Promotional Activity

CURRI-MEMETI, Almira - In: Theoretical and Applied Economics XVIII(2011) (2011) 11(564), pp. 21-26

for the sensational promotion of its achievements, but to become more critical towards its work. Seeing the organization …

Persistent link: https://www.econbiz.de/10011133867