Sonsino, Doron; Mandelbaum, Marvin - In: Theory and Decision 51 (2001) 2, pp. 197-216
Desire for flexibility suggests that the value of a choice-menu should increase with the number of options included. Complexity-aversion on the other hand may imply that the value of a menu decreases with its cardinality. We present the results of an experiment where 5 groups of subjects were...