In the media role models are increasingly being acknowledged as an influential factor in explaining the reasons for the choice of occupation and career. Various conceptual studies have proposed links between role models and entrepreneurial intentions. However, empirical research aimed at...

This discussion paper led to the publication in the <I>Journal of Economic Psychology</I> 2012, 33(2), 410-424.<P> In the media role models are increasingly being acknowledged as an influential factor in explaining the reasons for the choice of occupation and career. Various conceptual studies have...</p></i>