Bonnisseau, Jean-Marc; Lahmandi-Ayed, Rim - In: Topics in Theoretical Economics 6 (2006) 1, pp. 1282-1282
In this paper, we consider an incumbent firm facing potential entry in a vertical differentiation model a la Mussa and Rosen where consumers differ only by their intensity of preference for quality. We ask whether the incumbent firm has the incentive to adopt a multi-product strategy in order to...
