Narrow search
Showing 1 - 6 of 6
Cover Image
What factors determine use of quality-related marketing research information? An empirical investigation
Van Birgelen, Marcel; De Ruyter, Ko; Wetzels, Martin - In: Total quality management 12 (2001) 4, pp. 521-534
Persistent link: https://www.econbiz.de/10007171913
Cover Image
How do customers react to critical service encounters?: A cross sectional perspective
Ruyter, Ko de; Wetzels, Martin; Birgelen, Marcel van - In: Total quality management 10 (1999) 8, pp. 1131-1146
Persistent link: https://www.econbiz.de/10007184152
Cover Image
Measuring service quality trade-offs in Asian distribution channels: A multi-layer perspective
Wetzels, Martin; Ruyter, Ko de; Lemmink, Jos - In: Total quality management 11 (2000) 3, pp. 307-318
Persistent link: https://www.econbiz.de/10007181674
Cover Image
Two sides of the same story: Measuring different quality perceptions of the dyadic service encounter with the SERVCON instrument
Ruyter, Ko de; Wetzels, Martin - In: Total quality management 7 (1996) 6, pp. 595-604
Persistent link: https://www.econbiz.de/10007204947
Cover Image
Forging buyer-seller relationships for total quality management in international business: the case of the European cement industry
De Ruyter, Ko; Semeijn, Janjaap - In: Total quality management 13 (2002) 3, pp. 403
Persistent link: https://www.econbiz.de/10007167093
Cover Image
Consumer-defined service quality in international retailing
Feinberg, Richard A.; Ruyter, Ko de; Trappey, Charles; … - In: Total quality management 6 (1995) 1, pp. 61-68
Persistent link: https://www.econbiz.de/10007211312