Purpose: The purpose of this study is to review the past technology in hotel and forecast the future direction of technology adoption in hotels. Design/methodology/approach: Academic papers not only from hospitality journals but also from technology-related journals were collected and reviewed...

Purpose: The term smartness has been discussed in the academia for many years; prior research has listed numerous advantages and encouraged business entities to implement smart technologies. However, stakeholders’ knowledge level, support intention and barriers to smart technology have been...

Purpose: This study aims to take boutique luxury hotels as its research subject to enrich the view on the self-positioned image of luxury hotels and simultaneously compare this image with the one perceived by customers. It also investigates whether a gap exists between the two images....

Purpose: Collecting information from and interacting with customers through mobile platforms for personalization purposes have become a trend. While mobile-based value co-creation has attracted wide research attention, a noticeable gap exists regarding what might potentially affect the...

Purpose – This paper aims to explore Chinese hoteliers' perspectives on co‐branding between hotels and products of other industries or sectors. Design/methodology/approach – A survey with both structured and open‐ended questions was distributed to 300 Chinese hotel executive level...

Purpose – The purpose of this study is to examine if consumers have substantially common color preferences in hospitality uniforms for destination brands. Employee uniforms with their dimensions of style, material and color are a crucial part of the coordinated brand message of a business or a...