Yadav, Neha; Verma, Sanjeev; Chikhalkar, Rekha D. - In: Tourism Review (2021)
Purpose: This study aims to examine the moderated-mediation impact of consumer involvement and destination preference on travel intentions. Stimulus-Organism-Response (SOR) and elaboration likelihood model (ELM) guided the conceptual framework of this study. Design/methodology/approach:...