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Purpose: This study aims to critically review competitive intelligence (CI) research and offer suggestions for future research in the hospitality and tourism (HT) field. Design/methodology/approach: The study reviews and synthetizes current CI research in the HT field. Findings: The study...
Persistent link: https://www.econbiz.de/10012188658
Purpose: This paper aims to critically review current strategic management (SM) research and discuss future directions for SM research in the hospitality and tourism (HT) field. Design/methodology/approach: The study reviews and synthetizes current SM research. Findings: The findings suggest...
Persistent link: https://www.econbiz.de/10012188659
Purpose: This study aims to propose a competitor intelligence and analysis (CIA) model that can be used for the analysis of a firm’s competitors. Empirically, it investigates the application of the CIA model on online reviews. This proposed model clarifies the confusion between terms such as...
Persistent link: https://www.econbiz.de/10012280257