Purpose – The aim of this paper is to analyse the motives and the socio‐economic profile of bed and breakfast (B&B) and vacation home owners in the tourism industry. Design/methodology/approach – The first part of the paper provides a literature review of types of entrepreneurship as...

Purpose: This study aims to take boutique luxury hotels as its research subject to enrich the view on the self-positioned image of luxury hotels and simultaneously compare this image with the one perceived by customers. It also investigates whether a gap exists between the two images....

Purpose: Collecting information from and interacting with customers through mobile platforms for personalization purposes have become a trend. While mobile-based value co-creation has attracted wide research attention, a noticeable gap exists regarding what might potentially affect the...