Seow, Ai Na; Choong, Yuen Onn; Moorthy, Krishna; … - In: Tourism Review 76 (2020) 2, pp. 374-391
Purpose: Few studies have adopted social psychology theories to understand the medical tourism decision-making process. The purpose of this study is to fill the said gap by suggesting the adoption of two social cognition models: the theory of planned behaviour (TPB) and protection motivation...