/methodology/approach Questionnaire data were collected from 220 senior tourism business members in Iran. Findings The results show that an individual … opportunity recognition. Because the data were limited to tourism industry, future studies need to validate these findings in … recognition ability, it is critical for tourism businesses to invest in developing and enhancing individual ability. Originality …

Chinese market in the world tourism arena.  …

part of the coordinated brand message of a business or a destination; however, this has been a void in tourism and … encounter in tourism and hospitality literature. Therefore, color needs attention from researchers as a new venue of research in … tourism and hospitality, especially in the tourism destination context. This study is a spearhead to generate interest by …

awareness about the economic importance of tourism in Nigeria. Though the industry is fraught with certain challenges, which are … discusses some of the potential benefits of the tourism industry in Nigeria as well as an overview of the industry. Furthermore … the tourism sector. As Nigeria is becoming keenly aware of the substantial development potentials of tourism, this paper …

, Malaysia. Data collected included types of FBs received and three components of OC – affective commitment (AC), normative … and CC. Research limitations/implications – The findings of this study are limited to hotels in Langkawi Island, Malaysia …

Purpose Rural tourism has emerged as one of the potential economic contributors to the country’s economic growth. To … this extent, tourism stakeholders are aware of the rural tourism destination competitiveness where the development should … that contribute to the development of rural tourism competitive advantage, the present study aimed to propose a research …

Purpose – This paper aims to show the economic impact of congress tourism and the sectors involved. In South Tyrol … congress tourism may be considered niche tourism. It does not concern the South Tyrolean valleys, where tourist impact is high …

Purpose – Travel motivation has received considerable attention in the tourism literature. Although motivation is only … one variable explaining tourist behaviour, it is regarded as one of the most important. Hence, nature‐based tourism … seeks to examine this issue. Design/methodology/approach – The Delphi study among tourism experts attempts to quantify the …