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Purpose – The purpose of this paper is to investigate the influence of image congruence between sport events and their hosts as perceived by sport tourists on future visits to the destination, respectively the sport event. Design/methodology/approach – In order to measure image congruence an...
Persistent link: https://www.econbiz.de/10015034007
Purpose – The market for sport tourists is very diverse and motivations of sport tourists are manifold. This also applies to the field of water sport tourism, which has not yet intensely been analysed by researchers. In order to analyse motivations and to reach target groups such as water...
Persistent link: https://www.econbiz.de/10015034051
Purpose – Tourism has become a global industry, with the destination being at the core of the tourism product. Due to an increasingly competitive market place, ensuring destination competitiveness is vital. The aim of this study is to detect which factors destination suppliers perceive as...
Persistent link: https://www.econbiz.de/10015034052