Purpose: The outbreak of the COVID-19 pandemic plunged global tourism into a huge crisis in 2020. China was confronted with a wave of cancellations by tourism consumers due to COVID-19 and tourist complaints rose dramatically during this period. Although tourism enterprises have quickly...

Purpose: COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects of the pandemic. This global public health emergency requires interdisciplinary work to provide comprehensive...

Purpose: This study aims to identify the factors influencing Chinese outbound tourists’ perceptions of safety in Thailand. A media coverage analysis compares the safety perceptions of visitors and non-visitors. Design/methodology/approach: A mixed-methods approach was adopted. Based on a...

Purpose: COVID-19 has severely affected urban and rural tourism in China, which has been extensively reported in the newspapers. This paper aims to discuss the impact of COVID-19 on urban and rural tourism at each critical juncture of the COVID-19 pandemic, as well as the studies, measures and...

Purpose: This study aims to present a holistic synopsis of the current scientific structure of inbound tourism research and suggest further research directions. Design/methodology/approach: A 30-year bibliometric analysis was conducted using the Web of Science Core Collection database through...

Purpose: Thailand has served as a major outbound tourist destination for Chinese tourists for decades. Behaviours demonstrated by Chinese tourists in Thailand are believed to have created an image of Chinese outbound tourists among the residents and have impacted on the sustainability of Thai...

Purpose: This paper aims to present a case study investigating Chinese tourists’ perceptions of North Korea which is regarded one of the most unique tourism destinations in the world. Design/methodology/approach: This exploratory study reports findings based on semi-structured interviews with...