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Segmentation of rural tourists: combining push and pull motivations

Pesonen, Juho A. - In: Tourism and Hospitality Management 18 (2012) 1, pp. 69-82

website and analysed using cluster analysis on tourists’ motivations. Among 727 respondents, four rural tourist segments are … from each other in motivations, preferred destination attributes, travel behaviour and sociodemographic factors … combining both push and pull motivations in their marketing and product development. …

Persistent link: https://www.econbiz.de/10011095151

Construct the destination image formation model of Macao: the case of Taiwan tourists to Macao

Hung, Jui-Ying; Lin, Feng-Li; Yang, Wen-Goang; Lu, Kuo-Song - In: Tourism and Hospitality Management 18 (2012) 1, pp. 19-35

The investigation based on the vigorous tourism industry and open up the gaming industry in the future to promote and construct the nation competition strength in Taiwan. Tourism destination image is an important factor which tourist chooses and plans their tourism schedule. But the concept of...

Persistent link: https://www.econbiz.de/10011095144

Attitudes of citizens of Dubrovnik towards the impact of cruise tourism on Dubrovnik

Peručić, Doris; Puh, Barbara - In: Tourism and Hospitality Management 18 (2012) 2, pp. 213-228

The purpose – to analyse the attitudes of the local population and population from the surrounding area on cruise tourism and its further development in the Dubrovnik area. Design – in the first part the paper gives an overview of the features of cruise tourism in the world, followed by the...

Persistent link: https://www.econbiz.de/10011095145

The idea of destination brand licensing and the question of its effectiveness

Zemla, Michal - In: Tourism and Hospitality Management 18 (2012) 2, pp. 297-312

Purpose – Destination branding is one of the most popular topics among tourism destinations researchers and practitioners however recent research revealed that it doesn’t have a clear concept. The purpose of presented paper is to enhance the destination branding theory by introducing some...

Persistent link: https://www.econbiz.de/10011095147

Creating customer value through service experiences: an empirical study in the hotel industry

Martín-Ruiz, David; Barroso-Castro, Carmen; … - In: Tourism and Hospitality Management 18 (2012) 1, pp. 37-53

The main research objectives of this paper are: first, to identify the three levels of a service evaluation: attributes (service value), outcome (service experience), and values (developing service relationships); secondly, to differ and to relate the perceptions of service value with service...

Persistent link: https://www.econbiz.de/10011095148

Measuring liquidity on stock market: impact on liquidity ratio

Bogdan, Siniša; Bareša, Suzana; Ivanović, Saša - In: Tourism and Hospitality Management 18 (2012) 2, pp. 183-193

The purpose – It is important to emphasize that liquidity on Croatian stock market is low, the purpose of this paper is to test empirically and find out which variables make crucial role in decision making process of investing in stocks. Design – This paper explores the impact of various...

Persistent link: https://www.econbiz.de/10011095149

Tourism market heterogeneity in Romanian urban destinations, the case of Brasov

Candrea, Adina Nicoleta; Constantin, Cristinel; Ispas, Ana - In: Tourism and Hospitality Management 18 (2012) 1, pp. 55-68

This paper is set on the context of tourism marketing and it investigates the concept of segmentation as an important tool in the management of urban tourism destinations. Segmentation presumes the existence of heterogeneity among customers in the market, and has received considerable support...

Persistent link: https://www.econbiz.de/10011095150

Chinese tourists - are they an opportunity for the Slovene and Croatian tourist industry?

Raspor, Andrej; Kobal, Tanja; Rodič, Blaž - In: Tourism and Hospitality Management 18 (2012) 1, pp. 111-125

The purpose of this article is to determine the opportunities related to increase in the number of Chinese tourists travelling abroad, particularly for Slovenia and Croatia. Research was conducted by studying the current publications, gathering and researching empirical statistical data and...

Persistent link: https://www.econbiz.de/10011095152

Study on some factors for healthy nutrition environment in restaurants in Southwestern Bulgaria

Ivanova, Ludmila; Trifonova, Julieta; Terziyska, Ilinka - In: Tourism and Hospitality Management 18 (2012) 2, pp. 259-266

The purpose – The purpose of the study is to conduct a regional survey in tourist companies in Southwestern Bulgaria for examining some key factors for building/forming a healthy nutrition environment. Design – The special focus is given to analysis of the key factors for creating healthy...

Persistent link: https://www.econbiz.de/10011095154

Changing demographics in Japan's national parks; towards a targeted marketing strategy for nature-based tourists

Jones, Thomas Edward - In: Tourism and Hospitality Management 18 (2012) 1, pp. 95-109

implications for funding and natural resource management. One suggested counter strategy is targeted marketing based on commercial … strategy. …

Persistent link: https://www.econbiz.de/10011095155

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