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Brand strategy scope and advertising spending : the more the better?
Sellers Rubio, Ricardo; Calderón-Martínez, Aurora - In: Tourism economics : the business and finance of tourism … 27 (2021) 1, pp. 70-85
Persistent link: https://www.econbiz.de/10012426677
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How does advertising affect the price elasticity of lodging demand? : evidence from Taiwan
Chen, Chiang-Ming; Lin, Yu-Chen; Tsai, Yi-Chun - In: Tourism economics : the business and finance of tourism … 21 (2015) 5, pp. 1035-1045
Persistent link: https://www.econbiz.de/10011416399
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Economic linkages and leakages in the hotel industry : the first empirical evidence from Turkey
Terzioglu, Mustafa; Gokovali, Ummuhan - In: Tourism economics : the business and finance of tourism … 22 (2016) 4, pp. 715-728
Persistent link: https://www.econbiz.de/10011645830
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The impact of innocation on firms' performance : an analysis of the hotel sector in Majorca
Tugores, María; García, Dolores - In: Tourism economics : the business and finance of tourism … 21 (2015) 1, pp. 121-140
Persistent link: https://www.econbiz.de/10011296250
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Determining factors in the internationalization of hotel industry : an analysis based on export performance
Berbel-Pineda, Juan Manuel; Palacios-Florencio, Beatriz; … - In: Tourism economics : the business and finance of tourism … 23 (2017) 4, pp. 768-787
Persistent link: https://www.econbiz.de/10011729654
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The direct and combined effects of training on hotel performance
García, Dolores; Tugores, María - In: Tourism economics : the business and finance of tourism … 21 (2015) 6, pp. 1189-1205
Persistent link: https://www.econbiz.de/10011443626
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A global benchmarking of the hotel industry
Assaf, A. Georges; Barros, Carlos Pestana - In: Tourism economics : the business and finance of tourism … 19 (2013) 4, pp. 811-821
Persistent link: https://www.econbiz.de/10010232596
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Research note: The impact of state ownership on hotel firms' characteristics and financial performance in China
Chen, Ming-hsiang; Wu, Kun Lun; Chen, Brendan T. - In: Tourism economics : the business and finance of tourism … 19 (2013) 5, pp. 1207-1214
Persistent link: https://www.econbiz.de/10010251348
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Research note: a study of the business cycle of the hotel industry in Taiwan
Chen, Ming-hsiang; Wu, Kun Lun; Su, Hung-jen - In: Tourism economics : the business and finance of tourism … 20 (2014) 3, pp. 655-664
Persistent link: https://www.econbiz.de/10010466729
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Intermediaries and quality uncertainty : evidence from the hotel industry
Calveras, Aleix; Orfila, Francina - In: Tourism economics : the business and finance of tourism … 20 (2014) 4, pp. 727-756
Persistent link: https://www.econbiz.de/10010466857