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On "brand" : whether a semioti...
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Consumer behaviour
292
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Tourism
101
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99
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Tourism management : research, policies, practice
Journal of business research : JBR
2,520
Journal of retailing and consumer services
2,004
SpringerLink / Bücher
1,070
European Journal of Marketing
975
International journal of consumer studies
784
International journal of hospitality management
778
Psychology & marketing
721
The journal of brand management : an international journal
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
European journal of marketing : EJM
571
NBER working paper series
569
Industrial marketing management : the international journal for industrial and high-tech firms
533
Journal of marketing management : MM
525
The journal of product & brand management
502
Journal of Consumer Marketing
497
Journal of marketing research : JMR
483
Working paper / National Bureau of Economic Research, Inc.
477
Journal of the Academy of Marketing Science
471
Journal of marketing
470
Management science : journal of the Institute for Operations Research and the Management Sciences
465
Marketing Intelligence & Planning
450
Asia Pacific journal of marketing and logistics
444
Journal of strategic marketing
431
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
426
NBER Working Paper
415
Journal of marketing communications
393
Journal of Product & Brand Management
387
Marketing intelligence & planning
378
Journal of travel and tourism marketing
366
Marketing letters : a journal of research in marketing
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
355
Journal of retailing
352
Europäische Hochschulschriften / 5
344
Cogent business & management
339
Journal of international consumer marketing
336
Springer eBook Collection
326
Journal of business ethics : JOBE
323
Journal of fashion marketing and management
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ECONIS (ZBW)
360
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1
Enhancing hotel
brand
performance through fostering
brand
relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
2
Online
branding
: development of hotel
branding
through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
3
The missing link in building customer
brand
identification : the role of
brand
attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
Saved in:
4
Parallel pathways to
brand
loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
Saved in:
5
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
6
The impact of value co-creation on hotel
brand
equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
7
Destination
marketing
and the service-dominant logic : a resource-based operationalization of strategic
marketing
assets
Line, Nathaniel D.
;
Runyan, Rodney C.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
Saved in:
8
The effects of social media on emotions,
brand
relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
9
Towards a model of the pace
brand
web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
10
Cultural intermediaries in place
branding
: who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
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