<title>Abstract</title> Stated choice (SC) experiments are often used in transportation studies for estimating and forecasting behaviour of travellers, road authorities, etc. This kind of experiment relies on underlying experimental designs. Whilst orthogonal designs are mainstream for practitioners, many...

The development of behaviourally richer representations of the role of well-established and increasingly important influences on modal choice, such as trip time reliability and accounting for risk attitude and process rules, has moved forward at a fast pace in the context of automobile travel....