<title>A<sc>bstract</sc> </title> This article investigates how perceived price, airline service quality, perceived value, passenger satisfaction and airline image determine passengers’ future behavioural intentions. To test the conceptual framework, structural equation modelling using a maximum likelihood estimator...

<title>Abstract</title> This paper investigates how air passengers’ expectations, ticket price, airline service quality, value, passenger satisfaction and airline image determine their buying behaviour. To test the conceptual frameworks, path analysis was applied to data collected from Korean and Australian...