This paper investigates alternative methods to account for preference heterogeneity in choice experiments. Heterogeneity can be explained by assuming its influence to impact the systematic component of utility, the stochastic one or both. Seven different models were estimated to search for...

The paper applies the choice model incorporating attribute cut-offs proposed by [Swait, J.D., 2001. A non-compensatory choice model incorporating attribute cutoffs. Transportation Research: Part B 35 (10), 903-928] to evaluate shippers' preferences for freight service attributes. A stated...

This paper reports the results of an adaptive conjoint analysis (ACA) experiment performed in two Italian regions that estimates logistics managers' preferences for freight service attributes. Two sets of estimates have been obtained: (a) the utilities associated to each attribute level for each...