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Choice modelling : the state-of-the-art and the state-of-practice ; proceedings from the Inaugural International Choice Modelling Conference ; [Harrogate, 30 March - 1 April 2009]
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Lebensstile : eine neue Sicht auf Kunden und ihre Bedürfnisse
Gatterer, Harry
;
Muntschick, Verena
;
Hofstätter, Philipp
; …
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Zukunftsinstitut
-
2017
Persistent link: https://www.econbiz.de/10011821433
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Transforming Brands : was Marken in Zukunft stark macht!
Blümelhuber, Christian
;
Bohnenkamp, Björn
;
Gatterer, Harry
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Zukunftsinstitut
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2020
Zukunftsinstitut
in dieser Studie die Prinzipien der nächsten Marken-Epoche und zeigt die Stellschrauben auf, die Markenverantwortliche …
Persistent link: https://www.econbiz.de/10012605354
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