This research uses P&G's value pricing initiative as a context for testing the ability of a normative economic model to predict competitor and retailer response. We first estimate the response parameters of a demand function for each brand from the period before value pricing was initiated. We...

This study examines a field experiment in Texas that includes pricing and informational interventions to encourage energy conservation during summer peak load days when the social cost of generation is the highest. We estimate that our critical peak pricing intervention reduces electricity...

We study the offering of discretionary services, those for which longer processing times yield higher quality, but also create more system congestion. Facing delay-sensitive customers that are heterogeneous in quality sensitivity, firms offer a service line (i.e., a menu of service variants...