This paper presents theoretical and empirical analyses of strategic responses to competition from low-cost countries (LCCs). Surveying 423 firms in the U.S. and Germany, we consider the nature of low-cost competition and strategic responses by advanced market incumbents. The theoretical...

Recent theoretical work has posited that many industries have become hypercompetitive, characterized by volatile or transient competitive advantage. This study documents the spread of hypercompetition in the US manufacturing sector from 1950 to 2002. In so doing, the study provides careful...

This article critically examines the rise and fall of the Martha Stewart brand, and offers lessons to consumer businesses who seek to fortify their master brands through associations with others' brands - be they celebrities or otherwise.