The paper presents strategic analysis of the soft drinks sector in Colombia, including a study of turbulence business environment, analysis of market forces, study of competitors and strategic crowding

In recent years, the financial sector in the world has been engaged in a series of injuries that have tested the survival capacity of some institutions. Some entities are missing following the global crisis as a result of non-adjustment capacity to situations presented. In Colombia the financial...

In the past five years, companies have been confronted with an environment principally by the presence uncertainty, dynamism and complexity. Uncertainty evident when making decisions, without being able to have certainty about what can happen to the company, the dynamic look is accomplished by...

To cope with turbulence and achieve improvements in performance, companies must develop a process of addressing aimed at generating strategic dynamic capabilities, and to carry out relevant organizational changes. Only those organizations able to adapt to new environmental conditions and develop...

Why do some companies disappear while others succeed? What should I do to start-ups so that they do not disappear? What are the conditions that determine business success? These are some of the questions that academics, managers and management students always ask. This document is intended as an...