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~isPartOf:"UNIPLAN live trends"
~language:"deu"
~person:"Kirchgeorg, Manfred"
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Steuerung des Kommunikationsmix im Kundenbeziehungszyklus : eine branchenübergreifende Befragung von Marketingentscheidern unter besonderer Berücksichtigung der Live Communication...
Kirchgeorg, Manfred
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Springer, Christiane
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2006
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2., erw. Aufl.
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