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Marketing
32
Einführung
18
Lehrbuch
5
Absatz
3
Aufgabensammlung
2
Beschaffungsmarketing
2
Einzelhandel
2
Einzelhandelsbetrieb
2
Entscheidung
2
Handelsbetrieb
2
Produktion
2
Absatzpolitik
1
Absatzweg
1
Consumer behaviour
1
Deutschland
1
Distribution <Physische Distribution>
1
Distributionspolitik
1
Germany
1
Hand- und Lehrbücher, Nachschlagewerke
1
Kaufverhalten
1
Kommunikation
1
Konsumentenverhalten
1
Markenpolitik
1
Medienwirtschaft
1
Preisgestaltung
1
Preispolitik
1
Strategisches Management
1
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35
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Einführung
3
Lehrbuch
3
Textbook
2
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Undetermined
21
German
14
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All
Bea, Franz Xaver
2
Böcker, Franz
2
Pohmer, Dieter
2
Tomczak, Torsten
2
Ahlert, Dieter
1
Haedrich, Günther
1
Hennig, Alexander
1
Koppelmann, Udo
1
Kuß, Alfred
1
Pepels, Werner
1
Pesch, Jürgen
1
Pezoldt, Kerstin
1
Sattler, Britta
1
Scharf, Andreas
1
Schmalen, Helmut
1
Schubert, Bernd
1
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Uni-Taschenbücher GmbH
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UTB
SpringerLink / Bücher
487
European journal of operational research : EJOR
444
Management science : journal of the Institute for Operations Research and the Management Sciences
405
Europäische Hochschulschriften / 5
271
Journal of business research : JBR
263
Theory and decision : an international journal for multidisciplinary advances in decision science
216
Journal of behavioral decision making
208
Journal of economic behavior & organization : JEBO
183
Journal of business ethics : JOBE
174
Journal of economic theory
171
Journal of business economics : JBE
149
Springer eBook Collection
145
Group decision and negotiation
139
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
138
Journal of economic psychology : research in economic psychology and behavioral economics
137
Industrial marketing management : the international journal for industrial and high-tech firms
133
Journal of risk and uncertainty : JRU
120
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
119
Journal of marketing
111
Operations research
111
Economics letters
110
International journal of production research
107
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
106
European journal of marketing : EJM
102
Springer eBook Collection / Business and Economics
99
NBER working paper series
98
Technological forecasting & social change : an international journal
97
Omega : the international journal of management science
95
Gabler Edition Wissenschaft
89
Working paper / National Bureau of Economic Research, Inc.
89
Journal of the Operational Research Society
85
The American economic review
84
Management decision : MD
81
Journal of decision systems
79
Discussion paper series / IZA
78
International journal of management and decision making : IJMDM
77
Lehrbuch
77
NBER Working Paper
77
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76
American journal of agricultural economics
75
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USB Cologne (EcoSocSci)
30
ECONIS (ZBW)
5
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1
Käuferverhalten : eine marketingorientierte Einführung
Kuß, Alfred
;
Tomczak, Torsten
-
2007
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003547438
Saved in:
2
Strategische Markenführung : Planung und Realisierung von Marketingstrategien für eingeführte Produkte
Haedrich, Günther
;
Tomczak, Torsten
-
1990
Persistent link: https://www.econbiz.de/10004076087
Saved in:
3
Grundzüge des Marketing
Böcker, Franz
(
contributor
)
-
1976
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004009453
Saved in:
4
Marketing : Einführung in Theorie und Praxis
Scharf, Andreas
;
Schubert, Bernd
-
1995
Persistent link: https://www.econbiz.de/10004197262
Saved in:
5
Marketing-Arbeitsbuch : Aufgabenstellungen und Lösungsvorschläge
2002
-
3. Aufl.
Persistent link: https://www.econbiz.de/10004663737
Saved in:
6
Marketing : [Hauptbd.]
2003
-
7., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10004663738
Saved in:
7
Marketing : 1
1973
-
3. Aufl.
Persistent link: https://www.econbiz.de/10004614377
Saved in:
8
Marketing : 2
1971
Persistent link: https://www.econbiz.de/10004614378
Saved in:
9
Marketing : 2
1973
-
3. Aufl.
Persistent link: https://www.econbiz.de/10004614395
Saved in:
10
Marketing : 1
1971
Persistent link: https://www.econbiz.de/10004614396
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