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~isPartOf:"UTB / Betriebswirtschaftslehre"
~language:"deu"
~person:"Tomczak, Torsten"
~subject:"Consumer behaviour"
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Käuferverhalten : eine marketingorientierte Einführung
Kuß, Alfred
;
Tomczak, Torsten
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2004
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3., überarb. Aufl.
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