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~isPartOf:"UTB für Wissenschaft / Uni-Taschenbücher"
~person:"Tisdell, Clement A."
~person:"Tomczak, Torsten"
~person:"Wood, Michael C."
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
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Strategische Markenführung : Planung und Realisierung von Marketingstrategien für eingeführte Produkte
Haedrich, Günther
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Tomczak, Torsten
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1990
Persistent link: https://www.econbiz.de/10013165589
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