Bulgaria is an unexplored and attractive tourist destination offering diverse and matchless opportunities in tourist activities. One opportunity could be the ecologically tourism based on natural sightseeing tours and visiting beautiful sites, experiencing customs and rites. Tourism can preserve...

Small and medium hotel companies in the majority of developed tourist countries have dominant role in hotel industry. The same situation is with Serbia. An important precondition for successful business of a hotel is accepting and applying basic pillars of marketing concept i.e. satisfying needs...

The existence of tourist offer varieties does not imply the existence of high-quality approach to and management of a tourist destination, nor a quality development of tourist products, which is the case of the City of Mostar. Despite the existing potential, it is necessary to invest a lot of...

This case study makes an attempt to identify the adequate position of tourism within the global development strategy of Macedonia. The paper discusses two, extremely opposite attitudes. The first, argues that necessary preconditions must be established in order tourism to have intensive...

Within the world of tourism development, it is indisputable for strategic planning of tourism, especially for defining and existence of a development strategy for tourism. The implementation of the development strategy for tourism is determined by the functioning of strategic management in...

The data used in the paper and the sources of information studied, show regaining of the positions and the role of travel agencies in the distribution system of tourism. The main trends and special features of the European on-line tourist market have been analyzed, as well as the state of the...

In the last fifty years since the term Management by Objectives (MBO) was introduced, numerous methods, models and theories surfaced. The first segment of the paper addresses issues regarding the organizational objectives, more specifically the importance of the objectives as a basis upon which...

During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire...

Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This...

The paper analyses the hotel service-performance process in Bulgarian hotels, which is based on the results of the research about tourists’ opinion on basic moments in service process. One of the most important characteristics of hotel industry is the leading role of the human factor in...