During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire...

Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This...

Now day advertising has craftily become an inescapable companion of modern life that we can't escape and avoid it, truly it’s an intrinsic part of our daily lives. Advertising affects everyone’s life and influences many purchasers. Consumer turns to advertising for its informativeness, as...

The tourism worldwide is continuously making high development ascent and the same is a result of the expansion in the hotel industry. About that is very remarkable the improvement of the working processes, i.e. the quality of the service, but also the construction of numerous new facilities,...

The tourism industry is experiencing its greatest expansion since the time of Thomas Cook until today. Namely, the last 20 years have been a sign of dominant growth and development of tourism, in addition to the fact that at the same time, the world economy is under attack from economic crises....

From the early 2000s, with the rapid expansion and increasing complexity of supply chains, the logistics literature has frequently referred to "the seven rights of logistics (7Rs)" that linked business logistics to the key strategic objectives of cost competitiveness, quality, flexibility, and...

Bulgaria is an unexplored and attractive tourist destination offering diverse and matchless opportunities in tourist activities. One opportunity could be the ecologically tourism based on natural sightseeing tours and visiting beautiful sites, experiencing customs and rites. Tourism can preserve...

Small and medium hotel companies in the majority of developed tourist countries have dominant role in hotel industry. The same situation is with Serbia. An important precondition for successful business of a hotel is accepting and applying basic pillars of marketing concept i.e. satisfying needs...

The existence of tourist offer varieties does not imply the existence of high-quality approach to and management of a tourist destination, nor a quality development of tourist products, which is the case of the City of Mostar. Despite the existing potential, it is necessary to invest a lot of...

This case study makes an attempt to identify the adequate position of tourism within the global development strategy of Macedonia. The paper discusses two, extremely opposite attitudes. The first, argues that necessary preconditions must be established in order tourism to have intensive...