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The influence of tourist infrastructure on the tourist satisfaction in Ohrid
Blazeska, Daliborka; Strezovski, Zoran; Klimoska, … - In: UTMS Journal of Economics 9 (2018) 1, pp. 85-93
The purpose of the paper is to stress the importance of permanent improvement of tourism infrastructure in advancing tourism satisfaction on destination. It is empirical research of influence of tourism infrastructure on destination on tourist satisfaction in Ohrid city in R of Macedonia....
Persistent link: https://www.econbiz.de/10011994742
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The importance of small hotels in tourism industry development
Milenkovska Klimoska, Angela; Trajkov, Viktorija - In: UTMS Journal of Economics 14 (2023) 1, pp. 108-121
The tourism industry is experiencing its greatest expansion since the time of Thomas Cook until today. Namely, the last 20 years have been a sign of dominant growth and development of tourism, in addition to the fact that at the same time, the world economy is under attack from economic crises....
Persistent link: https://www.econbiz.de/10014465810
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Hotel service, assumption and starter of the tourism development
Blazeska, Daliborka; Davkovska, Vladanka; Nakovski, Dejan - In: UTMS Journal of Economics 7 (2016) 2, pp. 221-233
The tourism worldwide is continuously making high development ascent and the same is a result of the expansion in the hotel industry. About that is very remarkable the improvement of the working processes, i.e. the quality of the service, but also the construction of numerous new facilities,...
Persistent link: https://www.econbiz.de/10011787188
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MARKETING AND MANAGEMENT IMPLEMENTATION ON MEGATRENDS IN MODERN TOURISM
Bakic, Ognjen; Hrabrovski-Tomic, Eva; Muhi, Bela; … - In: UTMS Journal of Economics 1 (2010) 2, pp. 17-25
During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire...
Persistent link: https://www.econbiz.de/10009143451
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RESEARCH ON BEHAVIORS OF GOVERNMENT'S TOURISM MARKETING
Quian, Shan - In: UTMS Journal of Economics 1 (2010) 1, pp. 99-106
Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This...
Persistent link: https://www.econbiz.de/10009143452
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ADVERTISING INDUSTRY - TRENDS, OPPORTUNITIES AND CHALLENGES WITH SPECIAL EMPHASIS OF CHINESE TOURISM
Dzidrov, Misko - In: UTMS Journal of Economics 1 (2010) 2, pp. 85-90
Now day advertising has craftily become an inescapable companion of modern life that we can't escape and avoid it, truly it’s an intrinsic part of our daily lives. Advertising affects everyone’s life and influences many purchasers. Consumer turns to advertising for its informativeness, as...
Persistent link: https://www.econbiz.de/10009143470
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The festivals as a tool on Ohrid tourism destination branding
Strezovski, Zoran; Gramatnikovski, Sasko - In: UTMS Journal of Economics 4 (2013) 3, pp. 377-382
research of influence of the Ohrid summer festival on Ohrid tourism destination branding. Its strength to attract foreign … and branding Ohrid as a tourism destination. Nowadays, many tourist organization develop strategy for creating or support … cities are branding as a festival cities, attract over million visitors per year. Ohrid summer festival as a member of …
Persistent link: https://www.econbiz.de/10010435975
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THE FESTIVALS AS A TOOL ON OHRID TOURISM DESTINATION BRANDING
Strezovski, Zoran; Gramatnikovski, Sasko - In: UTMS Journal of Economics 4 (2013) 3, pp. 377-382
research of influence of the Ohrid summer festival on Ohrid tourism destination branding. Its strength to attract foreign … and branding Ohrid as a tourism destination. Nowadays, many tourist organization develop strategy for creating or support … cities are branding as a festival cities, attract over million visitors per year. Ohrid summer festival as a member of …
Persistent link: https://www.econbiz.de/10010840551
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ROLE OF TRADITIONAL FOOD IN TOURIST DESTINATION IMAGE BUILDING: EXAMPLE OF THE CITY OF MOSTAR
Pestek, Almir; Nikolic, Aleksandra - In: UTMS Journal of Economics 2 (2011) 1, pp. 89-100
The existence of tourist offer varieties does not imply the existence of high-quality approach to and management of a tourist destination, nor a quality development of tourist products, which is the case of the City of Mostar. Despite the existing potential, it is necessary to invest a lot of...
Persistent link: https://www.econbiz.de/10009143444
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Branding of private label products by product category: A model suggestion for FMCG market
Sarimehmet, Ayse; Aydin, Samet - In: UTMS Journal of Economics 12 (2021) 1, pp. 19-31
model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …
Persistent link: https://www.econbiz.de/10014465786