During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire...

Cultural contents are among the most important elements of the overall cultural offer of big city destinations. The importance of cultural tourism promotion is especially significant in big cities, in their endeavors to create an image of authentic destination and in a psychological...

At the turn of the century, the tourism industry underwent a transformation triggered by the sweeping processes of globalization. The traditional forms of tourism were supplemented and expanded by the introduction of new postmodern tourist forms, bringing new and different tourist offers to the...

Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

As one of the most developed industries in the world, Tourism experienced, and is still experiencing safety issues on daily basis, which left a significant effect on the world economy. This in particular resulted safety becoming one of the main parts of an integral tourist product, considering...

Taking into consideration that the tourism is extremely important for any country including Republic of Macedonia, it is necessary to pay attention to the quality of the tourist destinations and increasing of their attractiveness. So winners in the field of tourism will be those countries that...

Tourism is an economic activity that is very sensitive to social, economic, political and security changes. Such changes can be both positive and negative. These may be in the tourist destination or the area from where the tourists come from. The changes may affect tourists, tourism workers,...

The paper discusses the prospects of the Open Balkan initiative for the tourism development of North Macedonia. It presents an overview of this political initiative established to improve regional economic collaboration in the Western Balkans. In 2022, North Macedonia, Serbia, and Albania signed...

The main aim of the paper is about festivals in the southern west city in the Republic of Macedonia – Ohrid, empirical research of influence of the Ohrid summer festival on Ohrid tourism destination branding. Its strength to attract foreign tourist and the role of Ohrid municipality and...

During the last decade, wine tourism has been intensively developed through small wineries in several viticultural regions in the Republic of North Macedonia. Wine tourism has an important role in creating tourism development policies in the country. Wine tourism is a tourist form that is...