In the article contents management methodology is considered by a price risk in the system of marketing. The methodological approaches concerning the estimation of price risk in the system of marketing of enterprise are grounded. Factors which assist the origin of price risks are determined....

The article describes the experience of the world cooperative movement, cooperative principles and features of their transformation. The history of consumer’s cooperative societies in the the world is analyzed. The negative factors constraining the development of consumer cooperatives in...

In the article the technologies of branding and rebranding are considered on the example of the insurance company «Îranta». Design of brand times are presented at the market of insurance services. Methodology of estimation the brand’s cost is considered. It is estimated the «Îranta»...