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This papers publishes a case study of JPS Medica Corporation. It deals with the global product development and the market launch in the orthopaedics implant business.
Persistent link: https://www.econbiz.de/10005847732
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Building upon a firm-level empirical investigation we conduct a phenomenological analysis of corporate diversification patterns. We take up a more holistic, multilevel approach towards corporate diversifiaction: In our investigation we capture diversification at the output level, at the input...
Persistent link: https://www.econbiz.de/10005848295