A number of quality products and services, often catering for niche markets, have become associated with certain regions. This geographical association has proved important in influencing the mentality of urban consumers, their behaviour and, consequently, the demand for such products. This work...

Firms are acknowledged to be important actors involved in the deployment of resources available to a tourism destination. In turn, successful tourism firms can contribute to building the competitive advantage of tourism destinations through affecting a destination's tourism product or service....