//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften"
~language:"deu"
~subject:"Betriebswirtschaftslehre"
~subject:"Management"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand strategy and brand evolu...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftslehre
Management
B-to-B-Marketing
2
Business-to-business marketing
2
Deutschland
2
Germany
2
Industrial goods
2
Industriegüter
2
Industrieprodukt
2
Investitionsgütermarketing
2
Lieferantenmanagement
2
Marketing
2
Supplier relationship management
2
Theorie
2
Theory
2
Business economics
1
Marketingstrategie
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
Lehrbuch
3
Bibliografie enthalten
2
Bibliography included
2
Textbook
2
Aufgabensammlung
1
Collection of articles written by one author
1
Fallstudie
1
Sammlung
1
more ...
less ...
Language
All
German
Author
All
Backhaus, Klaus
1
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Meffert-Marketing-Edition
3
Lehrbuch
2
Gabler Lehrbuch
1
Gabler-Lehrbuch
1
Managementwissen für Studium und Praxis
1
Meffert Marketing Edition
1
UTB / Management
1
mir-Edition
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->