To enrich literature of brand crisis causes regards internal perspective, this paper investigates internal brand shortage as crisis antecedents provoking brand fire consequently. Phenomenological approach is adopted using in-depth interviews, key-note seminar and validating by case studies...

Green office that is implemented within the environmental management system is one of the current concerns of environmentally friendly advocates. It is to do with the phenomenon of high environmental degradation and the low awareness of people about environmental-friendly behavior. Previous...