Reisch, Lucia A.; Oehler, Andreas - In: Vierteljahrshefte zur Wirtschaftsforschung / Quarterly … 78 (2009) 3, pp. 30-43
Consumer policy analysis and practice is largely embedded in the economic paradigm of neoclassical economics and its more recent forms (institutional economics, economics of information). However, there is increasing evidence that consumers not only fail to make optimal choices because of...