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~isPartOf:"Vieweg Gabler Business computing"
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Computer-assisted marketing
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Data Mining
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Data mining
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Deutschland
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E-commerce
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Electronic Commerce
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Germany
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IT-gestütztes Marketing
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Hippner, Hajo
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Vieweg Gabler Business computing
NBER working paper series
8,017
Working paper / National Bureau of Economic Research, Inc.
7,454
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7,135
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5,552
Economics letters
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo
(
ed.
);
Merzenich, Melanie
(
contributor
); …
-
2002
-
1. Aufl.
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